Jackie Aina, who’s she? Explaining the Sr. Sókè candle scandal as a Nigerian YouTuber faces backlash
In honor of Jackie Aina’s thirty fourth birthday, scented candles had been launched on August 4 by the marvel, cosmetics, and self-care agency Forvr Mood, owned by the Nigerian-American YouTuber. Sr. Sókè, No Wahala, Soft Life, and Spice of Life are the 4 perfumes supplied by the gathering.
Nigerian youth have organized large-scale rallies since 2017 in opposition to police violence, calling for the dissolution of the contentious Special Anti-Robbery Squad (SARS). Online campaigns used hashtags like #EndSARS and #SrSókè by way of the protest.
Numerous tweets condemning Jackie Aina recognized that she had misappropriated the delicate tagline to promote her gadgets. Aina allegedly remained mute by way of the protests themselves or when the protest’s casualties had been disclosed, primarily based on some.
Why was Jackie Aina so upset in regards to the Sr. Sókè label for the candle assortment?
Many youthful people ran campaigns in opposition to them on account of the distinctive protest was in opposition to the alleged brutality of the Nigerian police, considerably from the Special Anti-Robbery Squad (SARS) fashions. As of July 2020, there have been roughly 28 million featured tweets being shared on the neighborhood, primarily based on Quartz Africa.
After the SARS unit was disbanded on October 11, 2020, protests in opposition to the alleged deaths, assaults, and regular harassment by SARS officers in Nigeria are nonetheless ongoing.
However, the protests allegedly resulted in a substantial number of fatalities barely 9 days after the dissolvent, primarily based on the BBC. President Muhammadu Buhari of Nigeria reportedly claimed that 69 people had died due to the protests, primarily based on a BBC News report. 51 residents, 11 cops, and even seven troopers had been amongst these killed.
As a finish end result, the phrase “Sr. Sókè” and its hashtag have flip into associated with a tragic event and a divisive protest in Nigeria. Since protests have continued for about 5 years, some people of Nigerian descent are delicate to the utilization of such slogans and hashtags.
How well-known is Jackie Aina?
Jackie Aina is a former expert make-up artist turned YouTuber, primarily based on her web page. The 35-year-old had been all in favour of make-up since she was a teenager and entered the sphere on an professional stage in 2009.
After graduating from the Vidal Sassoon Academy and incomes her license as a beautician, Aina went on to work with MAC and Bobbi Brown cosmetics. The US Army veteran reportedly spent 5 years working as a contract cosmetics artist. She enlisted inside the Army in 2008, serving two years inside the reserve army.
In addition, Jackie Aina launched her make-up and marvel YouTube channel in 2009, and over the course of 13 years, it has amassed over 3.56 million members. The Los Angeles native, who’s of Nigerian origin, was born there inside the United States. Aina’s father is from Yoruba, Nigeria, whereas her mother is African-American.
This might make clear why the YouTuber used the moniker “Sr Sókè” to clarify the scent of her candle assortment. According to Hellogiggles, Jackie Aina has collaborated with varied magnificence and garments companies, along with Sephora, Sigma Beauty, Anastasia Beverly Hills, and e.l.f. Cosmetics.